Category Archives: Media Analysis

Moma, Are We There Yet?

Research Question: Why specifically in the African American community do males look for sports towards avenues of success? Although sports indeed keep many children out of trouble, and can help mold them into positive characters within the community, it can … Continue reading

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First a woman, then a disabled woman, then a disabled woman who is a rower.

This image was featured in a Sports Illustrated article. It is an image with very high contrast between the light and dark areas. From the top it is a light blue background with white, puffy blotches all over, and below … Continue reading

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Clean body is a clean mind

Sports for many people is a way to escape reality, fears, and problems. In Alice in Wonderland, the main character Alice chooses to escape her reality by walking through the looking glass. This looking glass has become a metaphor for … Continue reading

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BootCamp: Gendering through Sports

IMAGE CREDIT: http://www.cloud9designonline.com/2011/10/j-j-bootcamp-ad-design.html Advertisements often work off of two ideals, stereotypes to speak to the focus audience and counter arguments to stereotypes to entice a different group of individuals.  The advertisement above is an advertisement that challenges the stereotype of … Continue reading

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Does appearance matter in playing Baseball?

PNY’s flash drive ad shows a photo of four children wearing baseball uniforms with globes and bats. The ad denotatively presents three boys and one girl as baseball players; three of them are White, and one of them is Black. … Continue reading

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Are they heroes or homosexual?

Credit: http://hockeygods.com/images/8621-Great_Britain_Mens_Olympic_Field_Hockey_Team____Cancer_Research It is difficult to discuss the stereotypes that surround field hockey because the assumptions about the sport in the United States are not transnational.  In fact, the dominant ideologies surrounding the sport in the U.S. are almost the exact … Continue reading

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Surf Porn

The advertisement I chose to analyze is a short clip of the beautiful professional surfer Stephanie Gilmore in what seems to be a surfing advertisement for Roxy.  The images seen in the clip seem to challenge some of the ideologies … Continue reading

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