Tag Archives: challenge

BootCamp: Gendering through Sports

IMAGE CREDIT: http://www.cloud9designonline.com/2011/10/j-j-bootcamp-ad-design.html Advertisements often work off of two ideals, stereotypes to speak to the focus audience and counter arguments to stereotypes to entice a different group of individuals.  The advertisement above is an advertisement that challenges the stereotype of … Continue reading

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Does appearance matter in playing Baseball?

PNY’s flash drive ad shows a photo of four children wearing baseball uniforms with globes and bats. The ad denotatively presents three boys and one girl as baseball players; three of them are White, and one of them is Black. … Continue reading

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