Tag Archives: commodification

Surfing as a Lifestyle..Not a Product

Surfing is recognized by the definitive culture that surrounds it as a sport. Although surfing is recognized as one of the fastest growing sports, the authentic nature lies behind the surfer’s lifestyle. Surf culture can be symbolized as the type … Continue reading

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Call in the goon squad!

 (Click to enlarge.) The image I chose to analyze is complex in its composition but provides valuable insight into the world of ice hockey and the stereotypes it perpetuates as well as rejects. The large white portion on the bottom … Continue reading

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